2008

F.A.Z.-Gespräch mit Google-Chef Eric Schmidt

F.A.Z.-Gespräch mit Google-Chef Eric Schmidt: „Die nächste große Welle ist das mobile Internet“ – FAZ.NET

Doch Schmidt will mehr: „Die nächste große Werbewelle ist das mobile Internet. Dafür muss man sich nur das iPhone anschauen, das den ersten wirklich guten mobilen Webbrowser hat.

Weitere Geräte kommen auf den Markt. Dann wird Werbung sehr persönlich, und der Wert der Werbung auf Mobiltelefonen wird steigen. In einigen Jahren wird die mobile Werbung mehr Umsatz bringen als die Werbung im PC-Internet“, sagt Schmidt voraus.

Wie lange wird es wohl dauern bis das Mobile Internet die Festnetz Penetration erreicht?

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GTA IV: Biggest entertainment launch of all time

You thought Video Gaming is something for Kids?

GTA IV: Biggest entertainment launch of all time – news – www.mcvuk.com

Game tops $500m in its first week – beating out Harry Potter, Halo 3 and Pirates Of The Caribbean

GTA IV has become the most lucrative entertainment launch of all time – dwarfing best-ever releases in music, video and literature.

Take Two has confirmed that GTA IV sold six million units globally in its first week – with an estimated retail value of more than $500 million.

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McKinsey Survey: Enterprise Software

McKinsey in collaboration with the SandHill Group surveyed more than 850 corporate software buyers.

Innovation in the software industry is on the upswing, with Software as a Service (SaaS) being a key driver. The SaaS model is becoming mainstream and this has led to the rise of a new generation of SaaS platforms (also referred to in the industry as Platformas-a-Service – PaaS).

The results of the study are available for free as PDF.

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11 innovation lessons from creators of World of Warcraft

Inside Innovation with Colin Stewart » Blog Archive » 11 innovation lessons from creators of World of Warcraft

Great article on (product) innovation! Here is the lineup of “innovation lessons” from Blizzard:

  1. RELY ON CRITICS
  2. USE YOUR OWN PRODUCT
  3. MAKE CONTINUAL IMPROVEMENTS
  4. Go BACK TO THE DRAWING BOARD
  5. DESIGN FOR DIFFERENT KINDS OF CUSTOMERS
  6. THE IMPORTANCE OF FREQUENT FAILURES
  7. MOVE QUICKLY, IN PIECES
  8. STATISTICS BOLSTER EXPERIENCE
  9. DEMAND EXCELLENCE OR YOU’LL GET MEDIOCRITY
  10. CREATE A NEW TYPE OF PRODUCT
  11. OFFER EMPLOYEES SOMETHING EXTRA

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