McKinsey in collaboration with the SandHill Group surveyed more than 850 corporate software buyers.
Innovation in the software industry is on the upswing, with Software as a Service (SaaS) being a key driver. The SaaS model is becoming mainstream and this has led to the rise of a new generation of SaaS platforms (also referred to in the industry as Platformas-a-Service – PaaS).
The results of the study are available for free as PDF.