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11 innovation lessons from creators of World of Warcraft

Inside Innovation with Colin Stewart » Blog Archive » 11 innovation lessons from creators of World of Warcraft

Great article on (product) innovation! Here is the lineup of “innovation lessons” from Blizzard:

  1. RELY ON CRITICS
  2. USE YOUR OWN PRODUCT
  3. MAKE CONTINUAL IMPROVEMENTS
  4. Go BACK TO THE DRAWING BOARD
  5. DESIGN FOR DIFFERENT KINDS OF CUSTOMERS
  6. THE IMPORTANCE OF FREQUENT FAILURES
  7. MOVE QUICKLY, IN PIECES
  8. STATISTICS BOLSTER EXPERIENCE
  9. DEMAND EXCELLENCE OR YOU’LL GET MEDIOCRITY
  10. CREATE A NEW TYPE OF PRODUCT
  11. OFFER EMPLOYEES SOMETHING EXTRA

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