Great article on (product) innovation! Here is the lineup of “innovation lessons” from Blizzard:
- RELY ON CRITICS
- USE YOUR OWN PRODUCT
- MAKE CONTINUAL IMPROVEMENTS
- Go BACK TO THE DRAWING BOARD
- DESIGN FOR DIFFERENT KINDS OF CUSTOMERS
- THE IMPORTANCE OF FREQUENT FAILURES
- MOVE QUICKLY, IN PIECES
- STATISTICS BOLSTER EXPERIENCE
- DEMAND EXCELLENCE OR YOU’LL GET MEDIOCRITY
- CREATE A NEW TYPE OF PRODUCT
- OFFER EMPLOYEES SOMETHING EXTRA