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GTA IV: Biggest entertainment launch of all time

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GTA IV: Biggest entertainment launch of all time – news – www.mcvuk.com

Game tops $500m in its first week – beating out Harry Potter, Halo 3 and Pirates Of The Caribbean

GTA IV has become the most lucrative entertainment launch of all time – dwarfing best-ever releases in music, video and literature.

Take Two has confirmed that GTA IV sold six million units globally in its first week – with an estimated retail value of more than $500 million.

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