Google just launched “Near me now” http://googlemobile.blogspot.com/2010/01/finding-places-near-me-now-is-easier.html
Haven’t tested it yet, but the UI looks decent and easy.
This new feature enables Google to eat into the business of yellow page providers and internet players like qype. Allowing Google to deliver relevant eyeballs to smaller and local businesses.
However, the challenge is selling internet ads to small and very small enterprises (e.g. restaurant, bars, doctors, lawyers) if you don’t have a sales force on the ground.