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Consulting Innovation Mobile Telecommunication

Technological Platform Wars – The Winners & Loosers

Wouldn’t it be interesting to know which technological standard will prevail? For example Linux vs. Windows Vista? Or Blu-ray vs. HD-DVD? DMB vs. DVB-H? Before you start to buy one of these expensive market research studies, take a careful look at Google.

As always, Google provides you with the answer that you need. The search giant has a little niffty service called Googletrends that might give you a hint which technological standard is hot and how the trend looks like. Below you will find some screenshots of prominent concurrent technical standards. Keep in mind that this 1) on a global scale 2) this can only be a proxy indicator.

Battle Nr.1: Blu-ray vs. HD-DVD

Blu-ray vs. HD-DVD

In some kind it’s battle between Next Generation Consoles from Sony and Microsoft. Each one is betting that its disc format (Blu-ray vs. HD-DVD) comes out victorious. Microsoft is in the lead position with it’s headstart with the Xbox360 launch last year. But this means nothing at the moment. Neither the HD-DVD addon Drive for the Xbox360 nor the PS3 are available yet. Therefore time will tell wether Microsoft or Sony will win the race.